The Red, White, and Green

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When did you first decide to start eating organic? When my friends at Stonyfield Farm asked me if I would answer that question for their Organic Moment campaign, for which folks can upload personal videos about what organic means to them, I had to think way back. I mean, like way way back. One of my earliest memories, after all, is of my mom offering me samples of Oatios from the bulk bin at the health food store.

Were they organic, per se? I don’t know. But my early awareness of eating “natural” foods certainly set the stage for me to wholeheartedly embrace those first containers of organic milk and yogurt when they popped up in my supermarket circa 1993.

It’s a great idea, this (from a marketing perspective for Stonyfield, of course, but on a larger level as well); to get people talking about that light bulb moment when they stopped tossing packages in the shopping cart and suddenly started wondering, Hey! Where does my food come from? By listening to these stories, we can figure out how to best reach others who haven’t yet made the leap.

–Jennifer Grayson

p.s. Looks like my “organic moment” made the Stonyfield homepage! Check it out here.

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