The Red, White, and Green

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No one would ever accuse me of being a spendthrift, but I am an easy sell for those in-store demos at Whole Foods. Or when folks invite you over to their stalls at the farmers market to taste samples. There’s just something about meeting the actual person behind the product — hearing his or her story, seeing the passion that went into creating it — I can never say no.

Clearly the folks at Abe’s Market are hip to the power of that format, which is why they recently launched Abe’s LIVE — an interactive online show where the sellers of the amazingly cool and boutiquey natural products on the site can demonstrate their wares, and where viewers can send questions to the on-air guests. Think Etsy meets Whole Foods meets Home Shopping Network.

And it’s addictively entertaining: I tuned in a few weeks ago on a morning when I had about 100 emails to answer and a feature deadline that afternoon. Not the wisest idea. (But I did “discover” a fabulous new chemical-free sunscreen called eco FACE that doesn’t leave you looking like Casper.)

The show also regularly features natural living experts; last week, it was yours truly. (Spoiler alert: There may be opera singing involved.) Watch, above, and then set your reminders for Abe’s LIVE tomorrow at 2pm EST — you won’t want to miss the fun!

–Jennifer Grayson

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