The 2010 Women of the Green Generation Conference will be hosted at the LEED-certified eco-luxury Evo South building in downtown Los Angeles. Photo via Flickr: Todd Jones Photography
Are women, by nature, more interested in environmental issues than men? Rebecca Harrell Tickell, producer of the award-winning film Fuel and author of the upcoming book Hot, Rich & Green: The Secret Formula Women Are Using to Get Rich and Save the Planet (Living Well Publishing, 2010), asked me this question a few weeks back, and I haven’t been able to get it out of my mind since.
Sure, there are plenty of prominent environmentalists who are men (Al Gore, for one, not to mention Rebecca’s husband, Josh Tickell); and in my personal life, I know just as many men as women who are concerned about the direction our planet is headed. But I do think the way women communicate — wanting to connect with one another, being willing to open up about their individual experiences — presents a unique opportunity to spread the word about green issues.
That’s why I’m so excited for the Women of the Green Generation Conference taking place on June 12 here in Los Angeles. Founded just one year ago by musician-with-a-vision Kris Wiley, Women of the Green Generation brings together LA-area women interested in starting or expanding their eco-driven businesses. The green networking group has proven such a hit, in fact, that it’s since attracted coverage on CNN, the LA Times, and numerous green lifestyle blogs.
The all-day event on June 12 will give attendees the chance to check out a slew of sustainable products and services, not to mention sit in on a number of thought-provoking discussion panels. Scheduled speakers include Rebecca Tickell and yours truly, as well as:
- Sarah Backhouse, host of Planet Green’s “Planet 100”
- Sophie Uliano, New York Times best-selling author of Gorgeously Green
- Kim Barnouin, co-author of New York Times best-seller Skinny Bitch
- Rachel Lincoln Sarnoff, founder of Ecostiletto
- Davida Heller, sustainability consultant and founder of Ecospire
- Siel Ju, founder of Green LA Girl
- and more (click here for full speaker list)
Over 300 women and 50 green businesses are already expected to attend, so snap up your ticket before it’s too late (space is limited).
–Jennifer Grayson
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May 14th, 2010 at 7:26 pm
There is a lot of research on the relationship between gender and environmental values. In fact, I examine this relationship in my dissertation. My findings do show that women show a greater willingness to sacrifice on behalf of the environment.
May 17th, 2010 at 11:34 am
Wow, interesting. Are your findings based on published studies, or your own experience conducting interviews, etc.?
May 21st, 2010 at 8:55 am
There is a lot of published research in this area. My own findings are based on my analysis of survey research covering about 50 countries.