Is blue the new green?

April 17th, 2009

Drew Barrymore on the May 2009 cover of Elle's "Blue Issue," photographed by Alexei Hay

Drew Barrymore on the May 2009 cover of Elle's "Blue Issue," photographed by Alexei Hay

The new “blue” issue of Elle arrived in my mailbox yesterday, thankfully minus the unnecessary shrink wrap that seems to accompany so many subscription mailings these days. So, is blue the new green? Elle chose to take this twist on its annual green issue, says Editor-In-Chief Roberta Meyers in her editor’s letter this month, “because all environmental problems eventually flow back to water — the one element so integral to everybody and everything on this planet — which is wasted and polluted so profligately.”

Blue, green, whatever you want to call it; that nearly every magazine, fashion and otherwise, has published an environmentally focused issue this year shows that eco hasn’t just hit the mainstream — it is the hot topic.

–Jennifer Grayson

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