Comments on: Boxed water BS http://www.theredwhiteandgreen.com/2009/03/27/boxed-water-bs/ Caring about the environment is patriotic. Wed, 01 Feb 2012 13:02:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jennifer Grayson http://www.theredwhiteandgreen.com/2009/03/27/boxed-water-bs/comment-page-1/#comment-402 Jennifer Grayson Tue, 15 Sep 2009 15:28:25 +0000 http://theredwhiteandgreen.com/?p=182#comment-402 I agree with you, Wheeler -- I don't think this is a sustainable business model, both in terms of the environment and their long-term outlook as a company. Are the cartons even recyclable in your area? I agree with you, Wheeler — I don’t think this is a sustainable business model, both in terms of the environment and their long-term outlook as a company. Are the cartons even recyclable in your area?

]]> By: Wheeler http://www.theredwhiteandgreen.com/2009/03/27/boxed-water-bs/comment-page-1/#comment-380 Wheeler Tue, 08 Sep 2009 17:52:10 +0000 http://theredwhiteandgreen.com/?p=182#comment-380 I completely agree with the attitude of this article. I live in GR and these guys seem to be treated like local heroes. Bottom line, they have no background in sustainable design or in sustainability. One of the guys is a web developer and the other seems to just be a hype man. Hopefully this whole product is just another eco-fad that quickly passes. However, if you hop on their facebook page (just type in boxed water in the search) they seems to have legions of fans totally uneducated as to the inner working of their product or of sustainability as a movement/ideal. Seriously, if consumers realized they were drinking the equivalent of filtered Minnesota tap water I am sure they would think twice before plopping down the minimalistic carton on the counter. They have done well to cover their media channels but very poorly in actually creating a valuable product! As a second point, 20% of nothing is nothing. Considering I have been involved in a few start ups both in and outside of the sustainability field, it takes a few years to cover initial capital outlay. In this case, a few hundred thousand cartons is probably the break even point before any kind of profit will be visible. A little more criticism is needed of all the greenwashing and localwashing that is going on out there and this is simply another example of consumer ignorance. I completely agree with the attitude of this article. I live in GR and these guys seem to be treated like local heroes. Bottom line, they have no background in sustainable design or in sustainability. One of the guys is a web developer and the other seems to just be a hype man. Hopefully this whole product is just another eco-fad that quickly passes. However, if you hop on their facebook page (just type in boxed water in the search) they seems to have legions of fans totally uneducated as to the inner working of their product or of sustainability as a movement/ideal. Seriously, if consumers realized they were drinking the equivalent of filtered Minnesota tap water I am sure they would think twice before plopping down the minimalistic carton on the counter. They have done well to cover their media channels but very poorly in actually creating a valuable product!

As a second point, 20% of nothing is nothing. Considering I have been involved in a few start ups both in and outside of the sustainability field, it takes a few years to cover initial capital outlay. In this case, a few hundred thousand cartons is probably the break even point before any kind of profit will be visible. A little more criticism is needed of all the greenwashing and localwashing that is going on out there and this is simply another example of consumer ignorance.

]]> By: Bobbi http://www.theredwhiteandgreen.com/2009/03/27/boxed-water-bs/comment-page-1/#comment-33 Bobbi Wed, 01 Apr 2009 18:38:33 +0000 http://theredwhiteandgreen.com/?p=182#comment-33 This is not more eco- or health-friendly than bottled water, since most boxes use a bisphenol A-based lining inside. Granted, it appears BPA may also be leaching from our #1 plastics as well, but why switch to a less-recycleable, more-toxic approach? This is not more eco- or health-friendly than bottled water, since most boxes use a bisphenol A-based lining inside. Granted, it appears BPA may also be leaching from our #1 plastics as well, but why switch to a less-recycleable, more-toxic approach?

]]> By: Nikkie G. http://www.theredwhiteandgreen.com/2009/03/27/boxed-water-bs/comment-page-1/#comment-32 Nikkie G. Sat, 28 Mar 2009 07:29:00 +0000 http://theredwhiteandgreen.com/?p=182#comment-32 I am well...confused to say the least. I am well…confused to say the least.

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