The Red, White, and Green

I followed up this morning with the marketing supervisor at my local Whole Foods to see if the store is planning on taking part in Preserve’s Gimme 5 recycling program, which recycles used Brita pitcher filters as well as other No. 5 plastics (polypropylene). At present, there are no drop-off locations in Southern California for this type of recycling; the only way to recycle these products is by mailing them to Preserve’s recycling depot in Cortland, NY. 

The marketing supervisor seemed interested in taking part in the program, and asked me to email her the information I had come across on the Preserve website. I decided to call Preserve to find a direct contact for her, and was informed that Preserve is, in fact, currently in talks with the So Cal Whole Foods division to roll out No. 5 collection bins in stores across the region. The gentleman I spoke with said the first bins would be available within a couple of months. He encouraged me to have the marketing supervisor contact him, however; he said that grassroots support would help move the process along.

If your local Whole Foods isn’t currently taking part in Gimme 5, do your good deed for the week and take five minutes to talk to a supervisor the next time you’re grocery shopping and express your support for the Brita filter recycling program. Pass along this number: 888.354.7296. The supervisor can call and speak with someone directly at Preserve about how to get involved.

–Jennifer Grayson

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